Lynne E. Wildenboer

Lynne Evan Wildenboer, vibrant founder of Red Wolf Design Group, dedicated author, and serial entrepreneur, passed away on Saturday, February 17, 2018, at the too early age of 66.

Lynne grew up in Englewood Cliffs, NJ, with her mother, LaDonna Hoinash, father, William Hoinash (both predeceased), and sister, Leigh Pisani.   Lynne met her husband, Cornelis (Corky) Wildenboer, in 1990.  The couple split time between Princeton, NJ and a beach house in Beach Haven, NJ, where they loved to entertain both friends and family.

Lynne’s professional career scaled great peaks.  She obtained her bachelor’s degree in 1973 from Simmons University in Boston, with a major in home economics and a minor in art and design.  She went on to earn an MBA in management from Simmons in 1977.  She wrote one of the first ever microwave cookbooks while at her first job out of college.  She started her first company in the early 80s, Flirt Alert, which was similar to online dating before the existence of the internet.  Flirt Alert utilized bumper stickers as a way for people to connect with one another. 

In 1987, Lynne founded Red Wolf Design Group (formerly Hoinash & Associates), an all-woman firm focused on advertising, branding, and consulting.   She was consistently passionate about helping others, and used her intuition to tap into the specific needs of each client.  She had an extensive list of clients, ranging from small start-ups to Fortune 500 companies. 

Lynne had many great passions in life –art, travel, photography, her family, and her cats.  Most recently, Lynne had developed a passion for writing.  She authored many books, the most successful of which was titled Awaken the Creative Genius Within.

As busy and as successful as Lynne was, she always made family a priority.  She will be dearly missed by her husband Corky Wildenboer, sister Leigh Pisani, brother-in-law Joseph Pisani. stepsons Andrew and David Wildenboer, granddaughter Isabelle Wildenboer, and the newest member of the family, her granddaughter Andrea Wildenboer.  Lynne will also be missed by her nephew Travis Pisani, niece Lindsay Floria-Callori and her husband Anthony Floria-Callori, niece Whitney Moll and her husband Jason Moll, and of course, her 4 great nieces and nephews who adored her so much – Colton Joseph, Kendall Leigh, Decker Raymond, and Kyla James.  She will be missed and remembered by far too many friends to count.

A Memorial Service will be held 11:30 am on Wednesday, February 21, 2018 at the Mather-Hodge Funeral Home, Princeton.