Glenn Mohrman

Obituary of Glenn Mohrman

Glenn Mohrman, 94 of Lawrence Township, NJ, passed away on Friday May 1st, 2020. He was born in Brooklyn NJ on January 20th, 1926 and grew up in Rockville Centre, NY. After serving in the US Army Specialized Training Program at Harvard he was assigned to the US Army Field Artillery as a radio operator, earning 3 battle stars in the European Theatre. Glenn graduated from Dartmouth College in 1949 and Virginia School of Law receiving his LLB in 1952. While at UVA he served as Editor in Chief of the UVA Law School Reading Guide. Following law school, he became a member of the Connecticut Bar Association and began his career with General Cable Corporation at its Rome, NY plant specializing in labor arbitration cases. Glenn had an extensive career in advertising research starting in 1955 with Gallup and Robinson Inc. in Princeton, NJ where he rose to Executive Vice President and served as Vice Chairman of the Executive Committee and Member of the Board of Directors. Continuing his career, Glenn joined Opinion Research as Vice President of Advertising in 1969 and then in 1976 joining Physicians Radio Network in NYC as Vice President of Marketing and Research. In 1983, he founded Mohrman/Scott Associates, Inc. in Princeton, NJ, a company specializing in pre-testing pharmaceutical company medical journal ads. He and his partner Jeffrey Scott developed a unique testing technique prior to retiring from him firm in 1995. During his career, Glenn wrote, published and lectured frequently for conferences of the American Marketing Association, the Association of National Advertisers and other industry associations. He lectured at Princeton University and the Harvard School of Business Administration and was a member of several Marketing and Advertising Associations and councils including the Pharmaceutical Advertising Council and the Sigma Delta Chi Honorary Journalistic Society. Glenn enjoyed traveling extensively with his wife, visiting more than 45 countries worldwide. He was an avid tennis player, fly and salt-water fisherman, downhill skier and skilled sailor, spending vacations cruising the world with his family and friends. He loved classic tunes from the 30’s and 40’s and often “banged” them out on the piano. He was devoted to his Springer Spaniels. Glenn is survived by his beloved wife Waltraud (Trudy) of 36+ years, son Mace Mohrman and wife Ann Barry of South Hampton, NY, daughter Darby O’Neill of Hopewell, NJ and her daughters Devin and husband Joaquin Garcia and Morgan and husband Michael Barton and their two children Tanner and Blake, and sons Brooks Mohrman and his wife Veronica of Mexico City and Morgan Mohrman and wife Ashley of Duxbury, MA and their children Clay and Chase. He is predeceased by his Sister, Jean Springer of Cincinnati OH and her son Robert E. Pogue of Florida but survived by her other children Barney Pogue and Lissa Pogue Henson both of Cincinnati, OH. Memorial contributions can be made in memory of Glenn to The Smile Train and S.A.V.E or any organization of your choice.
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